About Me

From “Is This It?”

to a Life of Purpose,

Power & Overflow

IRINA SANCHEZ DE LOZADA

CEO and Founder of Success From Within Ltd., Career Reinvention Strategist and Coach

For nearly two decades, I followed the path I thought was right.

I climbed the corporate ladder.

Achieved success.

Earned recognition.

Built a life that looked great on paper.

But somewhere along the way, I began to feel it.

That quiet question:

“Is this really it?”

I wasn’t unhappy.

But I wasn’t truly alive either.

The excitement had faded.

The work (and life) felt flat.

I was ticking boxes inside a life that no longer felt like mine.

So I did what many high-achievers do when they hit this wall:

I tried to fix it.

At first, I thought I just needed a better job.

So I started where it made sense - my career.

But let’s be honest: the path was anything but easy.

I wasted time scrolling through job boards.

I applied randomly, without direction.

I hired coaches who gave me standard advice - revamp your CV, polish your pitch, apply here, apply there.

And after all that effort, the “best” offer I got?

A job across the street from my current one. Different logo, same story.

Safe. Predictable. But not what I truly wanted.

That’s when it hit me:

I didn’t need a new job. I needed a new direction. A reinvention.

But I didn’t have a map for that.

So - I had to create one.

I invested thousands.

Worked with mentors.

Studied frameworks.

Tried, failed, tweaked, tried again.

Eventually - I cracked it.

I landed three powerful offers in a completely new space.

No title cut. No pay cut. Every offer came with a raise.

But even after “proving” I could reinvent my career successfully…

I turned them all down.

Because something even deeper had been activated.

This wasn’t just about work anymore.

There was a bigger spark I could no longer ignore - the desire to help others do the same.

To guide others through their own reinvention.

So I launched my own company: Success From Within Ltd.

And while that might sound bold - it wasn’t easy.

I stepped into entrepreneurship - an arena no one in my world had ever entered.

No roadmap.
No examples.
No safety net.

And here’s the truth:

Imposter syndrome was real.

When you’re the first in your family to run a business…

When no one knows you in this new space…

It’s like starting from zero.

It’s just you - with no place to hide.

No credentials to lean on.

Only your self-belief.

And mine?

Let’s just say - I had to build it from scratch.

The fear of failure.

The fear of being too much.

The fear of being not enough.

It was all there.

I faced rejection.

Launched offers that didn’t sell.

Poured money into programs and strategies that promised magic - and delivered disappointment.

But I kept going.

Because the deeper truth?

This wasn’t about strategy anymore.

It was about self-image - how I saw myself, what I believed I was capable of, and whether I could hold the version of me I was becoming.

And this became my next reinvention.

I had to rebuild myself from the inside out.

To learn how to back myself fully.

To lead with certainty.

To feel like I truly belonged in the rooms I was now walking into -not because of what I had done, but because of who I had become.

That shift - that internal recalibration - became the foundation of everything I now teach inside my self-image reinvention work.

But my journey didn’t stop there.

Even after reinventing my career…

Even after launching and growing a successful impact-driven business…

I still felt stuck in the loop of doing.

I was constantly on.

Constantly building.

Success was there - but joy wasn’t.

I had let go of my gym.

Stopped doing the hobbies I loved.

I skipped date nights with my husband, quiet moments, my presence with family.

Not because I didn’t care - but because I didn’t know how to slow down.

So my final reinvention came - not in my work or my self-image -

But in how I lived.

I needed a new way of being.

Not just managing energy… but generating it.

Not just being productive… but present.

I returned to everything I’d studied -

Breathwork.
Neuroscience.
Flow state activation.

And I built something new:

A practical, powerful method for activating the most energized, productive, and peaceful version of yourself…on demand - no matter how full life gets.

That became the foundation of my life reinvention path.

And suddenly, the full picture came together.

Career.
Self-image.
Life.

Not separate.

Not linear.

But deeply interwoven.

And that’s how the

3D Reinvention Framework™ was born.

I didn’t invent it in a lab.

I lived it.

I walked it.

I tested it.

I embodied it.

Not once. Not twice.

But again - and again.

And even now - I don’t just teach this work.

I live it.

I keep learning.

I keep evolving.

Because I teach what I want to master.

And I believe in staying in full integrity with everything I offer.

So if you’re standing at your own crossroad…

If you’re asking:

“Is this it?”
“Is it too late?”
“Where do I even begin?”

Know this:

It’s not too late.

And you are not lost.

You are right on time.

And now, you don’t have to do it alone.

You have the map.

And you have a guide who’s walked every step of it.

I know what it’s like to question everything.

To want more - but feel stuck.

To wonder if you have what it takes to start again.

You do.

So let me ask you:

Are you ready to reinvent what’s possible - for your career, your self-image, and your life?

Because if you are…

I am here to welcome you with open arms - and to walk beside you, every step of the way.

Yours,

Irina