For Ambitious Corporate Leaders, Founders & Entrepreneurs 40+ Who Know There’s More To Create, Experience & Contribute
SHOW ME HOW TO MOVE BEYOND “IS THIS IT?” →
YOU’VE SPENT DECADES BUILDING.
The career.
The business.
The reputation.
The home.
The financial security.
The relationships.
The family - or perhaps a marriage, a divorce, children, no children, another relationship, another beginning.
You’ve collected the promotions.
The milestones.
The holidays.
The photographs.
The stories.
From the outside, there may be very little to complain about.
And That’s Precisely What Makes What Happens Next So Confusing.
Because somewhere along the way, something has changed.
Maybe your career is still successful - but you’re beginning to question whether you want to spend the next ten years doing it.
Maybe the business is still working - but the drive you once had for building it isn’t there in the same way.
Maybe your relationship is good - but something feels different, distant or far more predictable than you want it to.
Maybe you’ve reached a certain level of leadership, influence and impact - but you’re beginning to wonder whether this is really how you want to make your difference in the world.
Maybe, overall, life is good - but you don’t feel as energised, alive or fulfilled inside it as you thought you would.
Or maybe nothing is obviously wrong at all.
You just know that what used to feel satisfying doesn’t satisfy you in quite the same way anymore.
What used to motivate you doesn’t motivate you in the same way.
The goals you once couldn’t wait to reach don’t pull you forward like they used to.
And somewhere between...
another Monday morning...
another meeting...
another birthday...
another holiday you’ve been looking forward to...
you start wondering:
“IS THIS IT?”
There Is A Natural Stage In The Life Of An Ambitious Person That Almost Nobody Talks About.
I call is the “Is This It? Threshold™.
It isn’t necessarily a midlife crisis.
It doesn’t mean you’ve lost your ambition.
And it doesn’t mean there’s something wrong with the life you’ve built.
It’s A Natural Stage Of Your Personal Evolution.
It’s the stage where the questions you ask begin to change.
Instead of only asking:
How do I achieve more?
What’s the next goal?
What are the steps to make it happen?
You start asking a different kind of question.
Who am I now?
What do I actually want at this stage of my life?
Why don’t the things that used to motivate me motivate me anymore?
Why doesn’t achieving more give me what it used to give me?
What am I supposed to do with everything I’ve already built?
And if some of this isn’t right for me anymore... what is?
You haven’t stopped wanting to succeed, grow or contribute.
You’ve simply reached a point where you need to understand what success - and life - are going to be about for you now.
Here’s What Nobody Tells You About This Stage.
The person who built your current life has evolved.
Your priorities have evolved.
Your needs have evolved.
What matters to you has evolved.
And what fitted you perfectly five, ten or twenty years ago simply doesn’t fit you in quite the same way anymore.
That doesn’t mean everything you’ve built is wrong.
Your career may not need to go.
Your business may not need to be completely reinvented.
Your relationship may not need to end.
You certainly don’t need to sell everything and move to Bali.
But something does need your attention.
Because the question isn’t appearing for no reason.
And This Is Where So Many Capable People Get Stuck.
When you’ve built a good life, questioning it feels almost unreasonable.
So you explain the question away.
I have a great career. Why risk it?
The business is successful. Why should I want something different?
My relationship is fine. What am I complaining about?
I’m doing well. Why isn’t that enough?
Life is ok.
And slowly...
“This Is Good” Becomes A Reason Not To Listen To “Is This It?”
So you carry on.
You set another goal.
Push for another achievement.
Make another change.
Search for another answer.
Maybe hire another coach.
Sometimes it helps.
But if the deeper question hasn’t been answered, it keeps coming back.
And slowly...
“Good Enough” Becomes A Ceiling.
And ignoring the question doesn’t make it disappear.
It keeps coming back.
Perhaps quietly at first.
But over time, what started as dissatisfaction in one area of your life rarely stays neatly contained there.
It begins to affect how you show up in your relationships.
How you lead.
How you work.
How you feel when you wake up in the morning.
Your energy.
Your sense of fulfilment.
Your overall experience of the life you worked so hard to create.
Because “Is This It?” isn’t a question you can answer by pretending you’re no longer asking it.
At some point, it needs to be addressed.
And addressed in the right way.
I know that firsthand.
Hi, I’m Irina Sanchez de Lozada.
And I’ve Asked “Is This It?” Three Freaking Times.
The first time, I was at the peak of my corporate career - successful, recognised, rewarded...
and wondering: “Is this it?”
The second, I had built a successful, comfortable career-coaching business I genuinely loved...
and there it was again: “Is this it?”
And the third?
It wasn’t only about work anymore.
It was about how I wanted to live, lead, love, contribute, experience my life - and who I wanted to become next.
Three Thresholds. Years Of Searching, Experimenting And Wrong Turns.
And eventually - a way through.
If you’d like to know the full story, you can read it here.
You Don’t Need Another Random Answer.
You don’t need another burst of motivation or inspiration.
You don’t need another success strategy.
You don’t need another set of goals to chase.
You already know how to achieve.
What you need at this stage is deeper.
You need to understand who you are now.
What you genuinely want and need at this stage of your life.
What is keeping you stuck.
What needs to change - and what doesn’t.
Where to begin.
And how to move forward without making random changes or blowing up the good parts of the life you’ve already built.
You Need One Clear Roadmap Forward, Designed SPECIFICALLY For This Stage Of Your Life.
That Roadmap Exists.
And this is where my expertise comes in.
This is what I’m here to show you how to do.
So if some part of you already knows...
“I’m Not Done Yet”.
I’m so glad we’ve met.
Let’s Begin!
YES - SHOW ME HOW TO NAVIGATE THE “IS THIS IT?” THRESHOLD!